Graphic Design / Art Direction

WORK

01 – United Review
02 – Bigfin Divers
03 – Ballon D’raw
04 – Aloha Bar
05 – Soccer Aid for UNICEF
06 – Michael Carrick Testimonial
07 – Music
08 – Books


ABOUT
Wirral based graphic designer specialising in print and publication design. Currently available for freelance work and art direction.

EDUCATION
BA (Hons) in Graphic Design
Liverpool John Moores University: 2010-2013

Foundation Degree
West Cheshire College: 2009-2010

EXPERIENCE
Placement | Uniform
2013

Graphic Designer | Trinity Mirror Sport Media
2013-2017

Senior Graphic Designer | Reach Sport Media
2017-Present

PRESS
‘Ballon D’raw’ –
Creative Review:
Talent Spotters: Liverpool John Moores Graphic Arts

Guardian:
Beautiful Games: Stylised Football Posters

Design Week:
WE LIKE

The Modern Game:
Category: Graphic

Marte – Il Calico Nuovo:
Ballon D’raw

CONTACT
︎ markfrancesgd@gmail.com

︎  ︎



Poster

03. Ballon D’raw



Limited run of A3 Risograph prints
on 160gsm paper stock
Ballon D’raw was a project for SPIEL magazine that consists of five posters featuring well known footballers who have won the Ballon D’or award. Each individual poster has design characteristics that relate to the nicknames or nationalities of the players.





“In a collaboration between Spiel football magazine and Liverpool John Moores University, students were set a live brief to produce work on the theme of the Ballon d'Or - European football's most prestigious individual prize. Mark Frances captured the brief neatly to produce these distinctive posters of the game's greatest stars. Each player is subtly represented using graphics reflective of their era and heritage; the poster for Michel Platini recalls the style of the Swiss designer and former art director at Jardin des Modes, Jean Widmer, for example, while the Johan Cruyff poster is a simple but effective homage to the grid-like ethos of the Dutch modernist typographer, Wim Crouwel. Rather appropriately, Crouwel once mused: ‘The grid is like the lines on a football field; you can play a great game in the grid or a lousy game, but the goal is to play a really fine game.’ Cruyff would surely agree.”


(The Guardian)
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